Welcome to the About Me page for my website. My name is Enda McLarnon and my main skill is product and consumer researching. I have been doing this more years than I care to remember.

Understanding Amazon UK

Just about everyone who lives in the UK, will be familiar with Amazon UK. They are thee online shopping giant. Here are a few snippets you might not be aware of:

  • They have two head offices, one in London at Principle Place and another in Manchester, at the Hanover Building.
  • They have a wide range of products and services, including books, electronics, fashion, home & garden items, beauty, health & personal care products, pet supplies, car & motorbike items, groceries, and more.
  • They also offer a range of digital services and device support, helping customers troubleshoot device issues.
  • They also support various community support initiatives. Workers at the Amazon headquarters in Shoreditch have supported their local community by providing hundreds of free meals to those in need.
  • They have also partnered with over 50 hospitals in the UK, to provide craft boxes and entertainment to over 2,000 children in treatment for cancer
  • And finally, they established a £2m fund to support aspiring filmmakers.

Their customer service department can be contacted via chat or by phone.

How I help?

Enda mclarnon

Research Specialist

The Amazon UK website is great, but it still makes finding the exact product you want pretty hard to find. That's where I can help. With a background in research and a lot of spreadsheets, and online tools, I try to match the best products on there to the actual needs of people searching for the right product.

Hers is a quick example. There are lots of face cleaners right? People may want one from a particular brand, at a particular price point, or just a comparison of what is available. Here, I use my knowledge of what people search for on Amazon, and then create the information, in an easier to understand way.

I am constantly updating and adding new content, which as you can imagine, just never ends. Hopefully, you find the information useful and easier to digest.

If you have a particular item or theme you want me to include, just pop it into my contact form. I will answer as quickly as possible.

How I research Amazon UK?

Research is just not an exciting topic. If you want to skip this part, I won't blame you. However, I just like to be really clear to my UK readers. 

  • Research Objectives: I spend a lot of time comparing prices, studying customer behaviour, analysing product trends, and  evaluating product quality.
  • Product Identification: I check all products in a specific category, including their best-selling products, and products from a specific brand.
  • Tools of the trade: I make extensive use of Amazon’s search and filter tools to find the products. I do this by filtering by department, price, customer reviews, and more. I also use various online tools
  • Analyse the products: I closely look at the product descriptions, specifications, and features. This information gives me unique insights into the product’s quality, usability, and value for money.
  • Customer Reviews and Ratings: I like these as they provide first hand information about the product from people who have bought and used it. In particular I look for common themes in reviews, such as product durability, customer service experiences, and common complaints or praises. I also ignore the crazy ones and there are many.
  • Compare Products: I also use Amazon’s comparison feature to compare similar products side by side. I look at how they differ in price, features, and customer ratings.
  • Check Seller Information: An important aspect is to understand the seller’s ratings and reviews. This can give you an idea of the seller’s reliability and service quality.
  • Document My Findings: I then keep a record of my findings for each product. This is a combination of spreadsheets and documents where I note down all the important details and observations for each product.

Other Research

There isn't just Amazon UK of course. There are lots of other sellers of these products on the market. They include brick and mortar shops, online retailers and the brands almost always have online websites and shops. It is really important to understand those as well.

  • Research Objectives: I spend a lot of time comparing prices, looking for new branded products and what they may have in the pipeline.
  • Google trends: This is a useful source of information, to find out early what is trending on the UK market.
  • Brands and Online Retailers: There are many brands in the UK. I check their websites and latest news section so as I can capture what is happening there.
  • Document My Findings: I then keep a record of my findings for each product. This is a combination of spreadsheets and documents where I note down all the important details and observations for each product.

In Summary

I understand some people find this type of research really boring. Don't ask why, but I enjoy it and then share my findings here.